In December, 2004, Jeremy Deller, (BA 1988), won the Turner Prize, worth £25,000, for Memory Bucket, a mixed media installation including graffiti and unnarrated film footage. For his installations/happenings, he chooses subjects with political resonance and creates an idiosyncratic event of his own. Deller said of his work, " It isn’t about what you make but what you make happen." Nicholas Serota, Director of Tate said "He orchestrates creativity out of other people rather than …himself. He is able to release creativity in others in a way that makes memorable events or memorable images."